HOW WE CAN HELP YOU
ADVERTISING
Let Us Handle Everything
MEDIA
Results You’ll Love
BRANDING
Branding Is Business Building
RESEARCH
Quick, Inexpensive and Insightful
BRANDING
We offer a wide range of branding experience, from small-scale projects to enterprise-wide, global re-branding initiatives. Branding components include brand positioning, strategy, messaging and content development, naming and identity systems.
Today, BCI provides full-service advertising, branding, design and media services. Our structure, professionalism and extreme dedication to client service enables us to offer all our services with less layers, greater responsiveness and lower costs.
MEDIA
Historically, almost 90% of our revenue, derives directly from media commission. Media is very important to us
We have expertise in buying every form of media and we buy media effectively and efficiently in whatever method our clients require
We have had to defend our media buying performance many times. Challenges have included every form of media (TV, radio, print, digital, OOH) and our competitors have included full-service agencies, media buying companies and even barter houses
We have never lost a media buying competition – whether the evaluation was based on cost comparison, quality of inventory, performance or any other criteria
All our media assignments align with our unique “Gold Standard of Media” process based on stringent procedures, policies, standards and controls
RESEARCH
Most of our work has been deeply informed by in-depth market and brand research. And we've worked with a wide variety of both primary and secondary research:
Aggregation and analysis of available syndicated research
Consideration of existing proprietary research studies made available by clients
Design, field execution, analysis and action recommendations for newly commissioned research
- Qualitative
- Quantitative
EXPERIENCE IN SPECIFIC MARKET SEGMENTS
MARKET SEGMENTS
OFFICE PRINTING
Global agency of record for the Ricoh brand for over 25 years
Spanned the evolution from analog to digital, b/w to color, stand-alone to solutions and solutions to services
Included all channels (direct, dealer, VAR, etc.), multiple divisions and sub-brands (Lanier, Gestetner, Savin)
Services expanded from traditional advertising to digital, social, sports sponsorships, demand generation, content marketing and branding/identity
MARKET SEGMENTS
PRODUCTION PRINTING
Agency of record for EFI, a $1 billion global leader in production printing equipment and solutions – the parent company of Fiery™ color print controllers
Responsibilities included global branding, advertising and collateral
MARKET SEGMENTS
INSURANCE
Worked with Chubb Personal Insurance (CPI) on some of its most ambitious and innovative initiatives
Developed “Move Up to Chubb”, a ground-breaking campaign targeted to High Net Worth prospects
Created brand identity standards and a corporate strategy and messaging toolkit
Created programs for individual lines such as Collector Cars, Surety, Signature Suite and Jewelry
MARKET SEGMENTS
COMMERCIAL REAL ESTATE
Agency of record for Mack-Cali, the largest commercial real estate landlord in the Mid-Atlantic region since 2010
Advertising for both the brand and individual properties
Content creation, social marketing, community management and SEO
Tennant/Broker Appreciation programs
Brand Identity, collateral and signage
MARKET SEGMENTS
PUBLISHING
Agency of Record for St Martins Press for over 15 years
Supported more than 60 new titles per year
Included additional SMP imprints Minotaur, Flatiron, Griffin and Picador
Also, Agency of Record for Sylvia Day
