HOW WE CAN HELP YOU
ADVERTISING
Let Us Handle Everything
BRANDING
Brand Building Is Business Building
MEDIA
Results You’ll Love
RESEARCH
Quick, Inexpensive and Insightful
BRANDING
We offer a wide range of branding experience, from small-scale projects to enterprise-wide, global re-branding initiatives. Branding components include brand positioning, strategy, messaging and content development, naming and identity systems.
MEDIA
-
We have expertise in buying every form of media and we buy media effectively and efficiently in whatever method our clients require
-
All our media assignments align with our unique “Gold Standard of Media” process based on stringent procedures, policies, standards and controls.
RESEARCH
Our work has been deeply informed by in-depth market and brand research. And we've worked with a wide variety of both primary and secondary research:
-
Aggregation and analysis of available syndicated research
-
Consideration of existing proprietary research studies made available by clients
-
Design, field execution, analysis and action recommendations for newly commissioned research
- Qualitative
- Quantitative
EXPERIENCE IN SPECIFIC MARKET SEGMENTS
MARKET SEGMENTS
OFFICE PRINTING
Global marcom partner of the Ricoh brand for over 25 years​
-
All channels (direct, dealer, VAR, etc.), multiple divisions and sub-brands (Lanier, Gestetner, Savin)
-
Scope expanded from traditional advertising to digital, social, sports sponsorships, demand generation, content marketing and branding/identity
MARKET SEGMENTS
PRODUCTION PRINTING
Global partner of EFI, the $1 billion global leader in production printing equipment and solutions – the parent company of Fiery™ color print controllers
-
Services included global branding, advertising and collateral
MARKET SEGMENTS
INSURANCE
Partnered with Chubb Personal Insurance (CPI) on some of its most ambitious and innovative initiatives
-
Developed “Move Up to Chubb”, a ground-breaking campaign targeted to High Net Worth prospects
-
Created brand identity standards and a corporate strategy and messaging toolkit
-
Created programs for individual lines such as Collector Cars, Surety, Signature Suite and Jewelry
MARKET SEGMENTS
COMMERCIAL REAL ESTATE
Agency of record for Mack-Cali, the largest commercial real estate landlord in the Mid-Atlantic region since 2010
-
Advertising for both the brand and individual properties
-
Content creation, social marketing, community management and SEO
-
Tennant/Broker Appreciation programs
-
Brand Identity, collateral and signage
MARKET SEGMENTS
PUBLISHING
Advertising agency for St Martins Press for over 15 years
-
Promoted more than 60 new titles per year
-
Included additional SMP imprints Minotaur, Flatiron, Griffin and Picador
Also, Agency of Record for Sylvia Day
