HOW WE CAN HELP YOU

ADVERTISING

Let Us Handle Everything

MEDIA

Results You’ll Love

BRANDING

Branding Is Business Building

RESEARCH

Quick, Inexpensive and Insightful

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BRANDING

We offer a wide range of branding experience, from small-scale projects to enterprise-wide, global re-branding initiatives. Branding components include brand positioning, strategy, messaging and content development, naming and identity systems.


Today, BCI provides full-service advertising, branding, design and media services.  Our structure, professionalism and extreme dedication to client service enables us to offer all our services with less layers, greater responsiveness and lower costs.

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MEDIA

  • Historically, almost 90% of our revenue, derives directly from media commission. Media is very important to us

  • We have expertise in buying every form of media and we buy media effectively and efficiently in whatever method our clients require

  • We have had to defend our media buying performance many times. Challenges have included every form of media (TV, radio, print, digital, OOH) and our competitors have included full-service agencies, media buying companies and even barter houses

  • We have never lost a media buying competition – whether the evaluation was based on cost comparison, quality of inventory, performance or any other criteria

  • All our media assignments align with our unique “Gold Standard of Media” process based on stringent procedures, policies, standards and controls

 

RESEARCH

Most of our work has been deeply informed by in-depth market and brand research.  And we've worked with a wide variety of both primary and secondary research:

  • Aggregation and analysis of available syndicated research

  • Consideration of existing proprietary research studies made available by clients

  • Design, field execution, analysis and action recommendations for newly commissioned research
    - Qualitative
    - Quantitative

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EXPERIENCE IN SPECIFIC MARKET SEGMENTS

 
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MARKET SEGMENTS

OFFICE PRINTING

Global agency of record for the Ricoh brand for over 25 years

  • Spanned the evolution from analog to digital, b/w to color, stand-alone to solutions and solutions to services

  • Included all channels (direct, dealer, VAR, etc.), multiple divisions and sub-brands (Lanier, Gestetner, Savin)

  • Services expanded from traditional advertising to digital, social, sports sponsorships, demand generation, content marketing and branding/identity

 

MARKET SEGMENTS

PRODUCTION PRINTING

Agency of record for EFI, a $1 billion global leader in production printing equipment and solutions – the parent company of Fiery™ color print controllers

  • Responsibilities included global branding, advertising and collateral

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MARKET SEGMENTS

INSURANCE

Worked with Chubb Personal Insurance (CPI) on some of its  most ambitious and innovative initiatives

  • Developed “Move Up to Chubb”, a ground-breaking campaign targeted to High Net Worth prospects

  • Created brand identity standards and a corporate strategy and messaging toolkit

  • Created programs for individual lines such as Collector Cars, Surety, Signature Suite and Jewelry

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MARKET SEGMENTS

COMMERCIAL REAL ESTATE

Agency of record for Mack-Cali, the largest commercial real estate landlord in the Mid-Atlantic region since 2010

  • Advertising for both the brand and individual properties

  • Content creation, social marketing, community management and SEO

  • Tennant/Broker Appreciation programs

  • Brand Identity, collateral and signage

 

MARKET SEGMENTS

PUBLISHING

Agency of Record for St Martins Press for over 15 years

  • Supported more than 60 new titles per year

  • Included additional SMP imprints Minotaur, Flatiron, Griffin and Picador

Also, Agency of Record for Sylvia Day

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